unique media training

Our courses cover interview theory and offer practical exercises, enabling delegates to understand effective preparation and delivery of a strategic interview position. The bespoke media training sessions are created and developed with your specific requirements in mind and delivered by BMS, either at our studios in Nottingham, your offices or at a network of studios around the UK.

Your teams, from the CEO and the Board to front line field staff, will be guided by the expert tuition of the BMS trainers, who have worked at the highest level in broadcasting as well as at senior management level within corporate communications.

Why Media Training?

Whether you intend to generate positive, proactive media coverage, or are anticipating some 'negative press', a BMS Media Training course tailored for your business or organisation will arm your media spokespeople with all the tools they need to deliver a positive performance.

Defending Your Reputation

Your media spokespeople are on air to defend or advance your core aims. We want them to be able to deliver a straightforward, positively charged media interview. Reputational crises are about showing leadership under pressure and proving to the public that you have the right solutions at the right time. The public will seek the assurance that you are confident, competent and in control of the situation.

The Unique BMS Approach 

At the heart of our training is how you can distil, from all your knowledge and experience, a clear and authoritative strategic line and deliver it with conviction, confidence and success. Anxiety is at the root of most poor media performances: it can worry and distract the interviewee even before a microphone, camera or reporter turns up. We work on how to grasp the opportunity presented by a media interview ‘transaction’. We teach you how to guide the reporter with the same authority and control your spokesperson brings to other aspects of their professional work.

Download a guide to professional media training courses