chroma-key

Most Hollywood films use blue and green screen filming - superstar actors are rarely hanging off a tall building, they're hanging in front of a green screen and the sheer drop behind them is stuck on in an edit suite! At BMS we are experts at using the very same technology and techniques.

Put simply we can film a subject or a presenter in the BMS blue or green screen studio - and then we can add any background to that blue or green screen we like using chromakey and other technical special effects. At BMS  we use this for purely creative or artistic reasons, as in Hollywood, or we can add graphics, text, captions, video, animation, moving images and more all around the presenter to make them communicate much more effectively.

To use this technique at its best needs careful lighting and the creative talent to make what's put on the green screen behind the presenter add to the message. Used properly it is a cost-effective option to get people out of an office environment when they are being filmed. It makes them look good. It lets us add lots more interesting things on screen. It is one of the BMS tools to create better creative communications.