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Video is the content of the online community. YouTube, Facebook, websites, BBC iPlayer, eLearning - we live in a world where video talks, words can't. Streaming video is used across a range of platforms to engage and inform, for communications, for sales and marketing, for advertising. People say "did you see" where once they said "did you read about".
Video connects, it can show emotion, it can be funny, it can make you stop and think, it's online, 24 hours a day, seven days a week. Video is sticky, it engages people and makes them want to share it.
And the power of video is measureable, you can track a video online, if it's on your web site or on your intranet, who's watching, how many are watching. Data is power and online video can be tracked, measured, analysed and future decisions can be made with confidence.
E.ON - Talking Energy Campaign – Electric Carpart of E.ON’s Talking Energy channel on YouTube. |
BMS is at the forefront of creating effective online video content. In 2010 we were shortlisted for the Best Use of Video at the UK Digital Media Awards for our work with E.on and YouTube. Our videos have been online, streamed, distributed via mobile phones and we now create our own apps where your company video content is just a touch away.